Printing Industry Commentary & Analysis

Digital Package Printing – The Value Proposition for the Brand Owner

With all the news chatter around digital printing for packaging coming out of Print 13 and Label Expo this fall I thought it appropriate to bring the readership some insights we have on the topic.

Transforming and Automating Workflows: Web to Print or getting work into the plant

David looks at how you get the work from your customer into your plant. What does web to print mean to you; and is it the answer to getting work into your plant, or are there multiple answers?

John Roberts Looks to HP Indigo 10000 to bolster digital print offerings

Minneapolis-based John Roberts has installed the first 7-color HP Indigo 10000 digital press in North America. Senior Editor Cary Sherburne spoke with CEO Michael Keene to delve into why the company made this decision and what they expect to achieve going forward.

A Focused Approach: The Key to Success for MSP Digital

Embracing a vertical market approach offers a number of benefits to the marketing and operations sides of a business. This article outlines the benefits of vertical marketing and explores how MSP Digital is profiting from this approach.

Strategic Content Imaging Uses Automation and Production Inkjet to Live Up to Its Name

It’s less about belts and gears and more about software,” says Ron Diaz, press operator at Secaucus, N.J.’s Strategic Content Imaging (SCI), summing up what he sees as one of the primary differences between digital production inkjet and traditional offset printing. “We have to move four gigabytes of data in a very short period of time.

Web-to-Print Technology: Enabling Speed and Collaboration for Printers and Customers

Web-to-Print is a concept that has grown rapidly, right along with the internet and e-commerce in general, and represents an efficient and effective way for printers to interact with customers and partners as they plan and execute print jobs. From submission, to online prepress previews and reviews, all the way to production, web-to-print enables customers and printers to use a variety of tools and rich user interfaces to produce impressive results.

First Customer-Sited Demo Facility for Kodak Is a North Carolina Printing Company More than Worthy of the Distinction

When Walter Payne entered the printing business from another career, he knew he’d want to do more than printing. Today, his company is so multi-functional that Kodak is using part of the plant as a demo facility for some of its most advanced digital production technologies.

SGIA Expo 2013 Review: Continuing Strong Display Graphics Demand, with a Focus on Production

The SGIA show held in Orlando this year gave evidence of continuing strong demand for inkjet printed display graphics, and increasingly also for production inkjet textile print and decorative output.

Making a Difference with QR Codes

A recent Scanbuy report indicates that mobile barcode marketing continues to attract a global crowd of consumers as well as leading brands. This article provides key takeaways from Scanbuy’s study and discusses the ways in which QR codes are being used to make a difference.

SGIA Wraps Up Successful Orlando Expo

At the beginning of day one of the SGIA Expo, SGIA President Michael Robertson had announced a pre-registered attendee count of around 21,000. By Friday morning, the third and final day of the Expo, the count had topped 22,400.

What Goes Up Must Come Down…In Weight

Postal rates in the United States are going up again. I think it’s pretty safe to assume that wherever you are, they have done the same or will in the near future. That is a bigger deal for some than for others. For those in the direct mail business, for companies that mail transactional statements, and for print providers that serve those industries, it is a really big deal.

Bill Lowe, Father of the IBM PC, Dies at Age 72

William C. Lowe, who supervised the creation of IBM’s first personal computer and went on to hold executive roles at Xerox, NEBS, Moore and Gulfstream, passed away on October 19th. He was 72.

What Will RRD Acquisition Mean for CGX Businesses?

The announcement of the intent on the part of RR Donnelley to acquire Consolidated Graphics sent a few shock waves through the industry. What will it mean for the 70+ CGX locations and its more than 5,000 employees?

Interview with Benny Landa about the Announcement of Komori as a Strategic Partner

Last Friday, Landa announced a strategic relationship with Komori for the manufacture of the transport systems for all of Landa’s sheetfed systems, the first being the S10FC. Kevin spoke with Benny to get a bit more information on this topic.

Screen USA Hosts Media Day to Showcase Digital Printing Advances

I recently joined about 30 of my press and analyst colleagues at a media event held at Screen USA headquarters in Rolling Meadows, Illinois. Parent company Dainippon Screen celebrates its 70th anniversary this year. Screen USA used the event as an opportunity to bring the press and analyst community up to date on its latest product offerings with a peek into its strategic future. Is there a new trend here among Japanese companies in our industry?

Where is Digital headed for Folding Cartons?

Eighteen months is a long time in the world of politics, consumer electronics, the growth of an infant and the gain or decline of a 401K but in the development of digital printing solutions for folding cartons that time is not so long at all.

New Revenue Streams for Newspapers

Newspapers and the companies that publish them are facing a fundamental business transformation. The ways people choose to get their news have changed a lot in the last four centuries, so publishers have had to adapt to those changes and embrace new opportunities in news delivery to uncover different opportunities for revenue sources.

The Cross-Media Beat Goes On

Seismic shifts have left marketing executives in a very different landscape from what they faced just a few years ago. Savvy print service providers must assess how they can fit in the continuum of today’s more lucrative marketing value chain.

RRD & CGX — The Strategy Behind the Buzz

Over the last few days, I've been asked more than a dozen times for my take on RR Donnelley’s pending acquisition of Consolidated Graphics (CGX). Frankly, I have been surprised by the number of people who found the announcement puzzling. And most of the speculation has suggested that it’s purely a defensive move on RRD’s part in the face of declining industry sales volume.

Print MIS System Transition: A Challenge and a Great Opportunity

Transitioning your Print MIS system is a mission-critical project and also a great opportunity to re-think your business operations and optimize the functionality of the new system.

Dainippon Screen Joins the Push for What It Sees as the Irresistible Rise of Inkjet

Dainippon Screen wants to be a major part of the conversation about the rise of inkjet and the fall of old assumptions about print production. But, as inkjet comes to the fore, the conversation could get uncomfortably blunt for some.

Soft Signage: Ready for the Mainstream?

Digital textile printing began in earnest in the 1990s, but technology, market, and supply chain challenges have kept it from going truly mainstream. However, all of these challenges—technology, market, and even supply chain—are gradually being overcome, and digital textile printing.

Social Media: Content Counts!

Companies of all types are increasing their budgets for blogs, whitepapers, videos, Webinars, and other types of content marketing campaigns. This article examines how service providers are using social media across a number of platforms to effectively share content and differentiate their businesses in the eyes of their customers.

SGIA Highlights the "Shining Star" of the Printing Industry—Day 1: The Quickening

Day 1 of SGIA and WhatTheyThink is on the ground in Orlando and Richard Romano has you covered with the latest from the show as we kick off what is said to be near record crowds.

Getting the Most from Your Press Rollers

Rollers are intended to last a long time. Proper care and maintenance will insure good print quality and reduced costs. This article talks about some of the factors that affect roller life.

BoSacks Speaks Out: A Review of PRIMEX NYC

In Esquire's October issue, I read a quote from Arthur Miller that reminded me of the publishing industry in general, and of my experience at PRIMEX last week. "Fear, like love, is difficult to explain after it has subsided, probably because it draws away the veils of illusion as it disappears."

Transforming and Automating Workflows: Marketing Campaign Automation

David looks at Marketing Campaign process automation. This is a new and interesting area that can help support a Print Service Provider transformation into a Marketing Services Provider business model, and potentially integrate into an automated print production workflow.

Social Media: Building Relationships

Social networks, communities, blogs, forums, and friends/followers are useful from a brand-building and marketing perspective. This article explores some of the ways that print service providers are building out their business-to-business social strategies.

The Role of Print in an Omni-channel World

Patrick Martell, CEO of St Ives Group and the new President of Ipex 2014, looks at print and the important role it will continue to play in the world of marketing in an omni-channel environment

How Would You Sell Against Yourself in Your Largest Client?

When I interview print sales representatives and ask them why their customers do business with them, they almost always say because we have a great relationship, our service is great, and our people are great. Relationship selling is a very common way to sell.

RICG Makes a Good B2B Web Presence a Reality

New York City-based RICG recently rebuilt its Website, and the company is clearly optimized to appeal to B2B marketing executives. This article covers the key areas that RICG addressed during its quest to make a good B2B Web presence a reality.

Digital Textile Inkjet Printing: On a Roll

Digital inkjet printing technology offers many advantages for soft signage and other types of textile printing—but the old supply chain is making further adoption difficult.

Change, Choice, and Leadership

Half of the printing companies that were in business in 1995 are gone. We are losing 1,000 to 1,500 more per year. And…since those firms are gone, i.e., they didn’t survive; it seems likely that they failed to change in some way that might have led to their survival.

Electronic Statements: The Times, They Are a’Changing …

Bills are necessary, and necessarily a little boring … or maybe not. A great deal is happening in the electronic statement realm and it is pretty exciting stuff.

Selling: It’s More Than Showing Up!

A first sales call is a make-or-break situation that only happens once. Prospects expect sales people to show up PREPARED and understand their unique needs. This article offers practical steps to harness Internet resources to learn a prospect’s business, marketplace, and key pain points.

As Interior Décor Experiences Record Growth, Smart PSPs Seize Opportunity

In recent years, we have seen explosive growth in the interior décor market with digital décor increasing at a rate of more than 20 percent year-over-year .

Neopost USA: A Conversation with CEO Dennis LeStrange

At PRINT 13, Neopost USA unveiled an interesting cloud-based Delivery Preference Manager (DPM) solution designed to help companies manage customer delivery preferences. A little over a year after Neopost S.A.’S acquisition of GMC Software Technology, we checked in with Dennis P. LeStrange President & CEO of Neopost USA to find out more about DPM, what else is new at Neopost and look into the impact of the GMC acquisition.

68 Great Wide-Format Opportunities (and One Donut)

Earlier this month, I had the opportunity to attend a major printing trade show in Chicago—you may have been there as well. A quick take on the show is that it was well-executed and well-attended, but smaller than we’ve come to think the quadrennial Print event should be.

10 Tips For Smart Purchasing

This article includes tips for saving money and improving your operational excellence by using all your resources – especially your vendors. Areas covered include: consumables, freight, paper, and recycled waste. By picking one or two of these ideas you can improve your operation and lower your costs.

It’s Time to “Disrupt” Traditional Thinking

There is a lot of talk in the printing industry about transforming and changing business models based on new technologies. Luke Williams’s book Disrupt: Think the Unthinkable to Spark Transformation in Your Business offers a five-stage process for practicing the disruptive thinking needed to facilitate change. This article highlights key points in the book and real-world examples of printing firms disrupting the status quo.

Update from Benny Landa on Digital Press for Folding Cartons

Print 13 started out very nicely for me as my first official meeting was a breakfast meeting on Sunday morning with Benny Landa and three of my “packaging” colleagues.

From the Web to a Label

With run sizes per print job going down and the variety of labels going up, new solutions are needed to supply label printers an affordable, efficient option. The concept of using the Internet as a custom printing-enablement tool is based on a high degree of automation coupled with the benefits of digital color printing

A Passive Print Business Doesn’t Work Anymore (Be Assertive)

The default for decades has been, when you want to communicate something (a marketing message, information, education, compliance message, etc.) you contacted your printer and discussed the timeframe, manufacturing specifications, and quantities. Printers could be passive

Transforming and Automating Workflows: Workflow Dominates Print13 Part Two

In part two of this article, David looks at new and updated MIS/ERP business management systems that were introduced at Print13 in Chicago.

Transforming and Automating Workflows: Workflow Dominates Print13 (Part One)

In this article, David looks at many new production workflows solutions that were introduced at Print13 in Chicago. Due to the sheer volume of new announcements, this is Part One of two articles covering this new product review.

Wide-Format Goes Mainstream at Print 13

Wide-format printing has always been an endeavor for the highly creative, and it would be hard to find someone more creative than Armstrong.

Some Ways to Make Them Say, “I Didn’t Know They Could Do That with Print!”

Print has abundant possibilities as a creative medium—an attribute that deserves more attention from creatives than it sometimes gets.

Apple Holds Out on NFC Enablement in New iPhone

Apple unveiled its new flagship device, the iPhone 5S, along with a cheaper model. To the disappointment of many, the devices do not support NFC (near field communications). This article highlights NFC and the alternative Apple is pursing, wireless transmitters called beacons.

Murders and Accusations or “Why not to do a deal at all.”

No, that title isn’t a typo. Mergers and acquisitions are getting lots of attention again. That means mine will probably be the most contrarian voice on the subject. Over the past 14 years, I’ve watched 8 different deals up close. So let me apologize in advance: I’m not a fan of mergers or acquisitions. Here’s why..

MPA and Adobe Work to Standardize Engagement Metrics for Digital Publications

Adobe, MPA, 4As and a group of publishers collaborated to develop a set of metrics to standardize the measurement of engagement for digital publications. Previously there were a variety of inconsistent measurement methodologies with no standard reports and varying metrics. Hear what MPA’s Ethan Grey and Adobe’s Lynly Schambers-Lenox have to say about these new standardized audience metrics for digital publications.

In the Print M&A Marketplace, Amateurs and Generalists Need Not Apply

You’ve placed your company's future into the hands of a self-styled M&A adviser. But do you truly understand what your agent’s qualifications are and where the relationship is going to take you?

PRINT 13 Exceeds Expectations

PRINT 13 was held September 6-10 at McCormick Place in Chicago, IL. This article provides a brief overview of just some of the hardware and software announcements that greeted visitors on the show floor.

No Matter What Its Critics Say, Print Is Doing Just Fine, Thank You

Ah, the travails of traditional media. Who among us hasn’t stifled a groan, or at least a yawn, upon being reminded by the digerati that the path ahead for print leads nowhere else but down?

Determined to “Prosper” in Digital Print, AGS Turns to Kodak Inkjet Web Press

The centerpiece of digital production at AGS Print & Marketing Communications is an inkjet web press with a combination of capabilities that the president of the company calls “marketing’s Holy Grail” for print.

Kodak Proclaims, “We Are Ready” for Whatever Life after Chapter 11 May Bring

On Kodak’s first full day in business after emerging from bankruptcy, Antonio Perez, its chairman and CEO, detailed the company’s plans to rebuild its stature as a supplier of technology solutions in a narrower cross-section of markets than it once served.

Maximizing the Retail Shopping Experience with Signage

Capturing consumers’ attention while they are in a store is critical, and this often involves blending signage with mobile technology. This article discusses some of the ways that today’s retailers are accomplishing this goal.

Adobe PDF Print Engine 3: The Next Step in Digital Printing Efficiency

On September 5th, Adobe announced the Adobe PDF Print Engine 3 (APPE3), bringing significant enhancements to its RIP architecture that enable its OEM partners to stay current with digital printing market demands. WhatTheyThink Senior Editor Cary Sherburne and WhatTheyThink Contributor David Zwang collaborated on this analysis of the anticipated impact of APPE3’s market entry.

Investigating Wide-Format Markets & Products

The information included in this article is a short summary of the data presented in SGIA’s soon-to-be-released 2013 Market Trends & Product Specialties Benchmarking Report. The data presented is culled from the responses of 136 U.S. sign and graphics producers, and provides an excellent snapshot of the graphics and sign segment today. A full report will be available on SGIA.org later this year.

Fuji XMF Workflow

Workflows have been around since the start of computer to plate, when the printing industry looked much different than today. The convergence of offset and digital as well as the other cross media applications has made a streamlined workflow more important than ever. Fujifilm has recently developed a whole new workflow called XMF. This has allowed them to build their software based on today’s needs.

Resilience and Perseverance in this Time of Change

Resilience and perseverance are crucial behavioral competencies when individuals and organizations must overcome significant obstacles. The capacity to be flexible as well as demonstrate the range of responses to adversity will dramatically impact our level of future success. One of senior management’s responsibilities is to ensure that during these transitional times we surround ourselves with the people that approach these challenges with the most appropriate behavioral competencies.

Engaging Consumers and Transforming Them into Brand Advocates

A number of tools and resources are emerging that help maximize social Web presence, including techniques for rewarding social influencers to promote products and services. This article discusses industry players that are driving customers to become powerful marketing assets.

Digital Growth Ignites Innovation

Stakeholders in the sign and display market can look back on the past 18 months and note solid growth attributed to the steady and measured ascent of digital printing. Globally, we witnessed the continued adoption and embrace of digital as innovative new technologies helped print providers convert analog pages to generate new business and increase opportunities with existing clients.

Let’s Proactively Evolve Print from Outbound to Inbound Marketing

Outbound marketing is promotion-based; spread the message about my company, my products, and my services to as many people as I can interrupt in the hope that some will find the message relevant. Print examples of this are blasting out huge direct mail campaigns to strangers, newspaper advertisements, and billboards.

Flying High with SundaySky

Following a recent experience with a personalized video bill from AT&T, Senior Editor Cary Sherburne interviewed SundaySky President and chief revenue officer Jim Dicso to learn more about the company’s operations. SundaySky provides the infrastructure for high volume personalized videos from AT&T, Lenovo, Office Depot and more.

Canon USA: A New Era?

Senior Editor Cary Sherburne recently joined 36 other industry analysts and journalists at a special event at Canon USA’s brand-new Melville NY headquarters located at One Canon Park. Also attending the event were WhatTheyThink’s Frank Romano, Richard Romano, David Zwang and Patrick Henry. Sherburne shares her thoughts about the visit.

Direct Mail Market Trends

Within the last few years we have seen the introduction of two high-speed inkjet technologies aimed at the direct mail space. One is the new high-speed color inkjet presses and the other is high-speed color inkjet heads that can be mounted on existing offset presses.

The Customer Experience: Going to the Virtual Store

A number of savvy marketers have transformed large format signage in public locations into virtual shopping centers that are accessible to on-the-go travelers. This article discusses how retailers are leveraging QR codes to bring consumers the ultimate in shopping convenience.

The Software You Buy vs. the Software You Use

A 2002 Standish Group study of software projects found that 45% of features were never used and only 20% features were used often or always. We base our software investment decisions on the number of features a product has and then we fail to utilize 80% of those features. Does that make sense to anyone?

Folding Carton Converter ASG Turns to HP Indigo 30000 for New Business Development

As the first HP Indigo 30000 units begin to come to market, we are checking in with new owners to see how these B2 sheetfed presses, optimized for folding carton work, will be affecting their converting businesses.

Transforming and Automating Workflows: Cloud Based Workflow Management Systems

In this article, David looks at cloud-based production management systems, a relatively new concept and product category, what they look like and how they compare to the more conventional workflow management offerings.

This is the Dawning of the Age of Experience!

Consumers are changing the way that they interact with brands and how they ultimately buy. Service providers that have worked to add cross-media communications to their mix must now assess how they can help marketers deliver an engaging brand experience. This article cites recent research to show how emerging technologies can enhance the consumer experience.

Morikami Museum Produces First Digitally Printed Catalog

As part of its ongoing philanthropic and community support efforts, Canon Solutions America spearheaded an effort to support Delray Beach’s Morikami Museum & Japanese Gardens in the production of a catalog featuring its world-class exhibit of Japanese Kokeshi dolls. Learn how this first-ever digitally printed catalog has opened new doors for the museum.

Multi-Packaging Services Chooses HP Indigo 30000 to Expand Packaging Capabilities

Multi-Packaging Services, based in New York City, is an early adopter of the HP Indigo 30000 folding carton press. Senior Editor Cary Sherburne speaks with them to learn more about why they bought this press and what benefits they expect to gain from adding it to their production portfolio.

Presstek Acquires VIM: WhatTheyThink Exclusive Interview with CEO David Savage

In this exclusive interview, Senior Editor Cary Sherburne talks to Presstek CEO David Savage to understand the strategy behind the acquisition and where Presstek plans to go from here.

Getting Started in Wide Format Inkjet

The wide format inkjet market is growing rapidly with expanding new products and applications. The equipment cost is relatively modest when compared to offset presses and bindery equipment. What do I need to consider before I jump on board?

CMO Challenges Create Opportunities for Service Providers

To be successful, service providers need to focus on the challenges that keep the world’s CMOs up at night, including the explosion of data, engaging with customers through social media, the proliferation of channels and devices, and changing consumer demographics. This article cites recent market research to discuss how savvy service providers are meeting the changing needs of today’s CMOs.

FESPA 2013 Show Review: Moving Beyond Wide-Format Inkjet

FESPA is the Federation of European Screen Print Associations. It started as an annual exhibition by Display Graphics, Textile, and Specialist Screen Print suppliers of products for their customers and over time came to include inkjet wide-format print offerings by their various vendors.

The Label Sector; excerpts from 2012 PRIMIR Research

In past articles we have brought forward excerpts from a 2012 PRIMIR study that Karstedt Partners was commissioned to write titled Packaging: Evaluation of Vertical Markets & Key Applications. This study was unique to many industry studies in that it looked at the force being placed on Brand Owners, the originator of packaging orders.

Why Going It Alone in an M&A Can Mean Going Nowhere at All

Printers are self-reliant by nature. But, the pitfalls of selling a company or buying one without expert assistance should make even the most rugged individualist think twice.

Can Inkjet Do Direct Mail?

There’s a perception that inkjet can’t do direct mail and achieve the necessary image quality. Is that true?

Content Marketing: Driving Profitable Customer Actions

Most print service providers are serving the business-to-business market space. These B2B marketers need to target specific audiences with significant sales cycles and price preferences. This article discusses how service providers are evaluating content marketing in their go-to-market strategies.

Wide-Format Gets Bigger (Will You?)

I’m currently in my 22nd year serving the specialty graphics industry. During my time with SGIA, I’ve been witness to the complete changeover in imaging equipment technology.

Challenge: Attracting, Recruiting and Hiring Talented Employees

The challenge of attracting, recruiting, hiring and the on-boarding of talented employees continues to be high on the priority list. How we determine who the most talented candidates are, where we find them, engage them and motivate them to seriously consider our industry for their career path requires a well-executed strategy. And as the workforce transitions from the Baby Boomer generation this process is becoming even more complex.

Make Great Software Decisions

We collectively make a lot of poor software decisions, according to my very bias and unscientific research we make way more mistakes in this area than we do with other business decisions. What is it about technology that causes a collective brain freeze when it comes to making good decisions?

HP Indigo 10000: An Early Look at Installs

The HP Indigo 10000 B2 press caused a bit of a stir at drupa 2012. Now, more than a year later, the first sold units are making their way into the marketplace. Senior Editor Cary Sherburne takes a look at two very different installs to see how this new press is fitting in and the impact it might be having on conventional printing technologies.

Conversation with Dscoop Global Executive Director Mike Fogarty

Dscoop, the Digital Solutions Cooperative, recently appointed Mike Fogarty as its new Global Executive Director to replace long-time Executive Director Eric Hawkinson, now at Canon. Senior Editor Cary Sherburne spoke with Fogarty to learn more about why he joined the organization and what he expects to achieve there.

Snyder Printer: Meeting the Challenge of Change

In a rapidly changing industry, traditional printers must view the dynamics surrounding the offset-to-digital transition and new media as opportunities for much-needed growth. This article provides an overview of how Snyder Printer, Inc. leveraged digital color technology to improve its market opportunities.

Printer’s Marketing Efforts: The Untold Story

For many years I cringed every time I heard someone in the print industry say, “printers need to become marketing service providers.” My initial reaction was always, are you kidding me?

Delphax Elan: An Update

With Print 2013 rapidly approaching, ‘tis the season for product updates, many of which were shown as technology demos or prototypes at drupa 2012. Delphax Elan is one of those products. Senior Editor Cary Sherburne speaks with Delphax CEO Dieter Schilling to see what’s new.

Strategizing the Acquisition: A Road Map for Buyers

Today, for many printers, “growth” means “growth by acquisition.” In strategizing a deal to buy another company, purchase price is not the first thing to focus on.

The State of Thermal Transfer and Digital Printing

Heat transfers may not be one of the more obvious uses for digital printing, but for years the innovative companies have been successfully building up a market in a variety of ways.

Expectations are High for Xerox CiPress Coming on Stream at R. E. Gilmore Corporation

At R.E. Gilmore Corporation, the Xerox CiPress will hit the ground running in an environment where high-volume digital printing is both a specialty and an everyday routine.

Large Format Plays at PIP Printing in Peoria

Signage and wide format graphics have become an integral part of the marketing mix. This article highlights recent InfoTrends research and also explores how PIP Printing (Peoria, IL) is leveraging wide format to expand its own business opportunities.

The Continuous-Feed Inkjet Production Market—2013

Now in its fifth full-year since its introduction, the continuous-feed inkjet printer market shows no signs of maturity. There are few other markets in either the printer segment or consumer electronic segments that continue to show growth after five years. This doesn’t mean that the path forward is lined with rose petals.

P&G Adopts PantoneLIVE™

With the adoption by Procter & Gamble of PantoneLIVE to better control its iconic library of brand colors throughout the production process, we wondered what that means for the packaging supply chain as a whole. Senior Editor Cary Sherburne talks to Pantone’s Cheryl Johnson to learn more.

AT&T Uses Personalized Video to Explain Mobile Bills

AT&T Mobile now features personalized video explaining bills for new customers or those who change their plans. In addition to reducing the call volume at AT&T call centers (a significant reduction in bill-related calls, according to a company blog), it has a real WOW factor, with almost 80% of recipients watching the video all the way through. Senior Editor Cary Sherburne explains.

HP Pulls Plug on HP Hiflex Management Information System and HP Hiflex Web-to-Print Solutions

A couple weeks ago, a source informed Senior Editor Cary Sherburne that HP was in the process of pulling the plug on its Hiflex MIS and web-to-print offerings. While there has been no official public announcement from HP, this article summarizes what customers are being told and includes an official statement from HP.

Today’s TransPromo Realities

Marketers face the challenge of getting their messages out in a way that breaks through the clutter and encourages desired behaviors in recipients. Although TransPromo communications can address this challenge, adoption has been spotty to date. This article uses recent InfoTrends research to discuss the opportunities that TransPromo can bring in today’s market.

HP Continues on Journey to Capture Valuable Wide-Format Application Output

HP may have its share of problems in its overall business, but its maniacal focus on expanding its footprint among existing analog wide-format graphics print applications is not affected. At FESPA, it introduced two new high-volume wide-format printers, its most productive latex and UV-curable ink jet printers to date aimed at expanding HP’s footprint among wide-format analog graphics print applications.

Xeikon Provides Update on Trillium Liquid Toner Technology

On July 10th, Xeikon conducted a web briefing for journalists and industry analysts to provide an update on developments with its Trillium liquid toner technology shown as a technology demonstration at drupa. Senior Editor Cary Sherburne shares some of the highlights.

Commentary & Analysis

Insight You Need. Analysis You Trust.